Food Marketing is the only public relations and advertising company in New Zealand specialising in food manufacturing and retailing. Since 2004, our team has worked with small to multi-national food companies providing specialist services across both retail and foodservice sectors.
Food Marketing; providing specialised, food industry-focused experience
Listening and focusing on the needs of the food industry for the last ten years has given us strong insights into what is required to successfully market food products, build vigorous successful brands and quantifiably improve company profitability. Please read client testimonials for client comments on results and outcomes.
What Food Marketing can do for your business
Food Marketing uses a potent blend of public relations and traditional advertising placement to achieve outstanding sales growth, build brands and increase shareholder value. Following our recommendations most of our clients achieve annual sales growth of 20-50%+ (verbal references are available on request).
We provide a range of PR and communications services including e-newsletters and subscriber database management, Facebook page management, media placement, and web design and content (including text).
Get your products featured in the media
Food Marketing has built a strong reputation with food manufacturers and the New Zealand media for an innovative, creative approach, and we are known for introducing them and their readers to some of New Zealand’s most interesting foods and food companies. Our contact lists within the food and consumer media are updated weekly. Food Marketing would have the most powerful, comprehensive and accurate contact list in the country of food writers, features editors, website editors and business journalists working within the food sector.
Our team is in weekly contact with features editors of every daily newspaper nationwide, including the largest consumer magazines, high traffic food and consumer websites and respected business journalists across all media. These contacts are an invaluable resource when it comes to getting your stories told and bringing your news to the consumer to build your brands and sales.
Combining public relations and advertising to get the best results
Food Marketing is accredited to book advertising in most print, radio and web media. We use an accredited advertising agency for research and television. Recently New Zealand’s largest advertising agencies have reluctantly included a public relations arm, as clients demand it. Clever business people know editorial is indispensable and often the most cost-efficient communications tool. Food Marketing has turned this new agency model on its head. We are a Communications company first, with a complementary advertising arm. From our experience and customer feedback, the most effective marketing strategies use a powerful, synergistic combination of both.
If you have sales, marketing or communications goals, or want to build the value of your company for eventual sale, our team would love to talk to you.